SPONSORED CONTENT | Written & Photographed by Destination Salem
Tucked away on the second floor of Derby Square, The Sea Wych Salem is more than just a shop—it’s a deeply personal expression of ocean magic brought to life by founder Phe Needham. A practicing sea witch, Phe opened The Sea Wych after years of not being able to find the tools, resources, or sense of community that matched her spiritual practice, even here in Salem. Her background in emergency management might seem like a surprising path to witchcraft retail, but it’s clear that her journey was led by intuition, experience, and a desire to create something she felt was missing—not just for herself, but for others who walk the same path.
When you step into The Sea Wych, you immediately feel it. Visitors often comment first on the scent—earthy, salty, layered—but what lingers is the peace. The space is intentionally calming, rooted in the natural rhythm of the ocean. There’s a reverence here that feels real. Nothing about it is mass-produced or trend-driven; it’s a reflection of Phe’s practice and the wild, sometimes untamed nature of sea witchcraft. There’s something powerful about a place that feels handcrafted not just in what it sells, but in the energy it holds.
Part of that energy comes from the hands-on experiences the shop offers. The spell jar bar is a casual, drop-in activity where guests can create their own small sea spell bottle using ingredients like crystal chips, herbs, seaweed, and shells. It’s approachable, accessible, and beautifully tactile. For those looking for something deeper, the witch ball workshops are a standout experience. These sessions—limited in size to keep things intimate—combine history, meditation, and magic in a way that’s incredibly grounding. Each workshop is rooted in intention, and participants craft their witch balls layer by layer, guided by the symbolism of the ocean and the elements. It’s one of those rare activities that’s both educational and emotionally resonant—and uniquely Salem.
That thoughtfulness carries into everything Phe creates. From seasonal spell kits to shell bowls, every item is foraged, sourced, or built with care and respect. She collects materials from local beaches, giving thanks as she goes, and only takes what she needs. Her crystals are traceable, her abalone is sustainably harvested, and her timing often aligns with the tides and moon phases. It’s not just about making magical items—it’s about making them responsibly, with reverence for the ocean and the ecosystems that support it.
Visitors who book a spiritual consultation or oracle reading with Phe often leave with more than they expected. Each session includes a conversation, a nine-card draw, and a custom spell crafted just for that individual. The shop also hosts other trusted readers who offer tarot sessions with empathy and insight. Whether someone’s new to spiritual work or has been practicing for years, the experience is tailored, welcoming, and sincere.
There’s a growing interest in sea witchcraft, and Phe’s perspective is refreshingly grounded. For her, it’s not about aesthetics or perfection—it’s about listening. Truly listening to the ocean, to the unseen, to yourself. And it’s about balance. If you take, you give. If you’re seeking peace, you have to be willing to brave the storm. That mindset is what makes The Sea Wych special. It’s not just a place to buy a candle or a crystal—it’s a reminder that magic, especially the ocean’s, is something you build a relationship with. And that even far from the coast, you can carry a little bit of the sea with you.
