Media Kit

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October. Created in 1982, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem throughout the year. Nearly 1 million people participated in Salem Haunted Happenings in 2022.

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween.

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, visit

Press Contact: Kate Fox, Executive Director, 
Address: 245 Derby Street, P.O. Box 630, Salem, MA 01970

Media Visits

Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.  Destination Salem is not able to arrange hosted media visits in October.

Media Visit Request Guidelines and Form
Travel Trade FAM Request Form

Blogger/Influencer Request Guidelines

Press Releases

Please visit for general Salem press releases and clips. 

Destination Salem to Open New Visitor Center. October 6, 2022

Salem, Massachusetts to Celebrate 40th Anniversary of Salem Haunted Happenings in October 2022 – August 12, 2022

Tips for a Safe and Fun Halloween in Salem, October 28, 2021

Five Things to Know When Visiting Haunted Happenings in October, September 29, 2021

Salem Haunted Happenings Makes Highly-Anticipated Return to Salem, Massachusetts after the Pandemic Pause in 2020, August 19, 2021

Salem Haunted Happenings in the News

Incredible Halloween Destinations You Must Visit – Travel Goals Podcast (October 30, 2022)

Thousands Flock to Salem on Halloween Eve – AFP News Agency (October 30, 2022)

Frightening and funny, ghosts and goblins take over Salem for their annual celebration – The Boston Globe (October 30, 2022)

The best things to do in Salem in October and beyond, according to an astrologer – (October 28, 2022)

Nightly News: Kids Edition (Featuring Salem Kids Tours) – NBC News (October 27, 2022)

How Salem, Massachusetts Becomes America’s Halloween Capitol – Today Show (October 2022)

The Witches of Salem: A Travelers Guide to America’s Spookiest Towns – Wall Street Journal (October 2022)

Salem is the Halloween capital of American – But it wasn’t always that way – WGBH (October 2022)

Northeast Traveler – (October, 2022)

Fall Day Trips – Connecticut Magazine (October, 2022)

October in Salem: Your Guide to Events, Street Closures and Where to Park – 10 Boston (September 28th, 2022)

10 Most Haunted Cities in America and the Ghosts That Call Them Home – Travel + Leisure (September, 2022)

Visiting Salem: Tour Hocus Pocus Filming Locations, The Salem Witch Museum and More – MassLive (September 19th, 2022)

All of the Halloween Movies on Hulu in October for Huluween – The Wrap (September 14th, 2022)

13 Best Places to Visit for Halloween Around the World – Travel Leisure (August 23rd, 2022)

FYI, You Can Totally Visit Some of the Hocus Pocus Filming Locations – Cosmopolitan (July 25th, 2022)

10 Real Life Disney Halloween Locations You can Visit – All Ears (July 23rd, 2022)

For Salem’s ghosts and witches, goblins and ghouls, vaccinations are the most coveted treats – The Boston Globe, October 16, 2021

Visiting Salem for Halloween? Check out these other places to visit while you’re in town – MetroWest Daily News (September 30, 2021)

Photo Galleries

High resolution images and B-roll are available on request. Please email Kate Fox for Dropbox links.