Media Kit

COVID-19 in Salem, Massachusetts

Massachusetts has rescinded all restrictions related to COVID-19 with the exception of mask requirements on transportation and while in stations, and in healthcare settings. Individual businesses may continue to have their own health and safety policies in effect. Please contact individual businesses for the most up-to-date information. Everyone planning to visit Salem in 2022 is expected to follow all local and state health orders and guidelines, which are subject to change, pending public health data. Visit or download the Destination Salem app to receive updates.

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692,
the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October.
Created in 1982, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem
throughout the year. For complete information visit

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations
for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history,
fine dining, unique shopping and fun. For more information, visit

Press Contact: Kate Fox, Executive Director, or call 800-326-0151
Mailing address: P.O. Box 630, Salem, MA 01970

Media Visits

Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.

Media Visit Request Guidelines and Form
Travel Trade FAM Request Form

Blogger/Influencer Request Guidelines

Press Releases

Destination Salem to Open New Visitor Center. October 6, 2022

Salem, Massachusetts Launches Season of Arts on May 22 . May 17, 2022

Celebrate Genealogy and Ancestral Connections to Salem, Massachusetts, During a Weekend
of Lectures, Tours, and Research
. April 22, 2022

Salem Offers Many Unique Ways to Spend School Vacation Week. April 22, 2022

Destination Salem Receives Travel and Tourism Grant from Massachusetts Office of Travel and Tourism. April 6, 2022

New Businesses, Experiences Blossom in Salem this Spring . March 17, 2022

Destination Salem and Creative Collective Launch Daily Photo Challenge. February 7, 2022

Salem’s So Sweet Chocolate & Ice Sculpture Festival Returns to Welcome Valentines Day, January 26, 2022

Salem, Massachusetts Announces Full Slate of Festivals and Events for 2022, December 10, 2021

The Holiday Season is in Full Swing in Salem, Massachusetts, November 18, 2021

Tips for a Safe and Fun Halloween in Salem, October 28, 2021

Five Things to Know When Visiting Haunted Happenings in October, September 29, 2021

Salem Haunted Happenings Makes Highly-Anticipated Return to Salem, Massachusetts after the Pandemic Pause in 2020, August 19, 2021

Seasonal Tourism Brings Hopeful Outlook to Salem Businesses, May 27, 2021

The magic of Salem, Massachusetts is awakened this spring with the reopening of businesses and outdoor dining, March 30, 2021

First Salem Ancestry Days will feature four days of programming, April 30-May 3, 2021, March 22, 2021

Experience 17th-century Salem, Massachusetts in person or virtually, March 9, 2021

Destination Salem confirms new Board of Directors, releases 2021 Guide at annual meeting, February 18, 2021

Salem Ancestry Days planned for April 30,May 3, 2021, February 1, 2021

Salem in the News

How Salem, Massachusetts Becomes America’s Halloween Capitol – Today Show (October 2022)

The Witches of Salem: A Travelers Guide to America’s Spookiest Towns – Wall Street Journal (October 2022)

Salem is the Halloween capital of American – But it wasn’t always that way – WGBH (October 2022)

Northeast Traveler – (October, 2022)

Fall Day Trips – Connecticut Magazine (October, 2022)

October in Salem: Your Guide to Events, Street Closures and Where to Park – 10 Boston (September 28th, 2022)

10 Most Haunted Cities in America and the Ghosts That Call Them Home – Travel + Leisure (September, 2022)

Halloween Season Begins in Salem with the Launch of shuttle – The Boston Globe (September 27th, 2022)

Visiting Salem: Tour Hocus Pocus Filming Locations, The Salem Witch Museum and More – MassLive (September 19th, 2022)

All of the Halloween Movies on Hulu in October for Huluween – The Wrap (September 14th, 2022)

13 Best Places to Visit for Halloween Around the World – Travel Leisure (August 23rd, 2022)

FYI, You Can Totally Visit Some of the Hocus Pocus Filming Locations – Cosmopolitan (July 25th, 2022)

10 Real Life Disney Halloween Locations You can Visit – All Ears (July 23rd, 2022)

The ‘Other Cape’ on Boston’s North Shore Has Gorgeous Mansions, Overstuffed Lobster Rolls, and No Crowds – (June 9th, 2022)

11 Best Things to Do in Salem Massachusetts Year Round – (February 24, 2022)

Why Salem is Not Just for Halloween Anymore – Nothing but New England (February 21, 2022)

Has Witch  City Lost its Way? – Boston Magazine (October 2021)

For Salem’s ghosts and witches, goblins and ghouls, vaccinations are the most coveted treats – The Boston Globe, October 16, 2021

Visiting Salem for Halloween? Check out these other places to visit while you’re in town – MetroWest Daily News (September 30, 2021)

Bewitched by Salem  – Luxe Beat Magazine (June 5, 2021)

Travel World International Magazine (September 2021)

The To Do List (6/4 and beyond) – WBZ-TV Boston

Why You Shouldn’t Wait Till October to Visit Salem – Madhatters NYC (June 1, 2021)

NBC Boston – NBC10 Ten in Your Town (May 16 – 21, 2021)
Meet a Modern-Day Witch in Salem 
Friendship of Salem Tall Ship
Old Haunt: The Dark History of a Salem Mansion
Exploring Salem’s Past, Present, and Future

Telemundo (May 17 – 20, 2021)
Museo Peabody Essex más cerca de la comunidad hispana
Salem atrae a turistas por su peculiar historia
Salem empieza a ver la luz tras ser ensombrecida por la pandemia

Photo Galleries

High resolution images and B-roll are available on request. Please email Kate Fox for Dropbox links.