Tours for Touring Tourists, learn all about Salem Massachusetts from a local

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Sarah-Frankie Carter started Tours for Touring Tourists in 2013 and has grown her colorful resume as an accomplished psychic, tour guide, and local business owner.  Sarah-Frankie moved to Salem in 2008 to pursue a degree in Theatre performance with a dance minor. Upon graduation, she continued to work in the tourist industry; eventually starting her own business. She has a true passion for history and loves being able to educate tourists who come to visit! During Covid, Sarah-Frankie opened up her second business Stardust Salem. It specializes in a variety of occult supplies, readings, and various handmade goods (ie. jewelry, different styles of crocheted goods, ect.). She has been featured on The History Channel, The CW, The SYFY Channel, NBC Left Field, @skycowans, and in Ghosts of Salem by Samuel Baultres, Elle Magazine: Paris Edition, The New York Times, and various other publications. Sarah-Frankie is a practicing Witch with family ties to Salem’s multifaceted past, she feels called to spread the unique history and ideals of Salem to all parts of the world.

“What is a REAL Witch?” is the most frequently asked question in Salem! Tours for Touring Tourists is here to give you your opportunity to ask a REAL WITCH anything you want, during “Wandering Witches.” This unique walk is 30 – 45 minutes. It is completely UNSCRIPTED, and the only one like it in the city! Come ask us your questions and learn what it means to be a REAL PRACTICING WITCH!

Then later, learn what really happened during the 1692 Witch Trials Hysteria on “Steps Through 1692.” Join us at historic points of interest in this 45 minute walking tour in the heart of downtown Salem.

At night, come with us while we visit the spookiest spots in downtown Salem for “Salem’s Spooky Specters.” Hear haunting tales of murder, mystery, and mayhem on this Spooky-kooky (“skooky?”) family-friendly 1 hour tour of this historic city!

If you are interested in more than one subject you’re in luck! With our “Double Trouble Pass” you save $5 and get to take two tours! Ask a Witch anything you want during “Wandering Witches” (3:30pm), or learn the History and the Mystery of Salem’s dark past in “Steps Through 1692” (5pm), and then join us at night for your “Salem’s Spooky Specters” ghost tour. 

Do you want to learn it all? If you buy the “Triple Threat Pass” you save $10 and get to TAKE ALL THREE TOURS!!! Embark on your day of adventure with: “Wandering Witches” (3:30 pm), “Steps Through 1692” (5pm), and  “Salem’s Spooky Specters” (6pm, 7pm, 8:30pm, or 10pm).


Whether you are interested in learning about real Salem Witches, the history of the 1692 Salem Witch Trials, or a family friendly Ghost story adventure, Tours for Touring Tourists has something for everyone! Sarah-Frankie’s devotion to her tours shines through her guides and makes for a truly wonderful tour and all around good time. Since the tour guides are all local, make sure to ask for activity and food recommendations!!!